Project Management & Strategic Planning - Case Study -- [S6] Essay

Project Management & Strategic Planning - Case Study -- [S6] - Essay Example major steps in strategic planning phase went missing; steps such as estimation of resource requirements, risk planning and communication with all stakeholders. Furthermore in monitoring and controlling phase business continuity was not planned hence the WestJet implementation took more time and cost along and resulted in customer dissatisfaction. Estimation of resources such as time, people and money ensures a better execution, through risk planning all the related risk factors to the project are estimated with risk prevention and mitigation plans while communication with all stakeholders including customers ensures business continuation in an effective way and clarifying roles and responsibilities (Charvat, 2002). Effective communication prior to a project initiation determines the information and communication needs of the stakeholders resulting in better understanding of responsibilities and tasks distribution as well as clarifying the expectations from them. It results in formation of a cohesive team resulting in a better performance later on and initiates a change management process within the organization. Increased level of awareness invites ideas from employees and customers and ensures readiness of all involved parties. Some disadvantages to communicating a major project in advance include wasted time of project managers in communicating with stakeholders, revealed plans to competitors most of the time triggering a reaction, increased level of suspicion amongst the employees and confusion within customers. Communicating major projects in advance, the project manager has to emphasize on explaining each stakeholder the specific value addition for them (Green, 2007). With volumes sales go down and decreased revenue is not considered good for even an organization in its transition or up-gradation. Along with the unavailability of seats or canceled flights it was essential that both airlines convey the positive message maintaining the trust of the customer